What is a search engine results page (SERP)?
Published . Updated .
Search engine results page (SERP): The page a search engine shows in reply to a query, with ordinary links, ads, featured snippets and, more and more, an AI-written answer.
Ranking on the results page and being cited in an AI answer are related but not the same: the AI answer may draw on pages from deep in the results, or from searches the user never typed.
Rankings vs AI citations sets out how far the two overlap.
Read next
- Does ranking on Google get you cited by AI?
- What is a featured snippet?
- What are Google AI Overviews?
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