What is structured data?
Published . Updated .
Structured data: Code added to a page that describes its content in a standard vocabulary, usually schema.org, so machines can tell what the page is and what it contains.
Google calls it a standardised format for describing a page and classifying its content. It supports JSON-LD, Microdata and RDFa, and recommends JSON-LD. Common types include FAQPage for question-and-answer pages and HowTo for step-by-step instructions.
Google says no special markup is needed to appear in its AI answers, so structured data is best seen as a clear label on the page rather than a way in.
Read next
Sources
- Intro to how structured data markup works, Google Search Central
- FAQPage, schema.org
- HowTo, schema.org
- AI features and your website, Google Search Central
See the fan-out for your own prompts
Only Fan Out is a free Chrome side panel that lists the queries, fetched pages and cited pages behind each ChatGPT, Claude or Grok answer. Nothing leaves your browser.
Add to Chrome, it's free